The small business IVR builder comparison – 2026
Four approaches to handling inbound calls. Here's what each actually costs and who each one is actually for.
Approach
What it is
Best for
Visual IVR builder (Double Menu)
Build your own call menu, add AI per branch
Businesses that want control
Black-box AI receptionist (Goodcall, Rosie)
AI answers every call, no menu
Simple FAQ-heavy businesses
Cloud PBX (Aircall)
Full phone system for teams
Multi-agent sales/support
Legacy IVR
Rigid menu, no AI, no analytics
Large enterprises with frozen tech stacks
Approach
Visual IVR builder (Double Menu)
Black-box AI receptionist (Goodcall, Rosie)
Cloud PBX (Aircall)
Legacy IVR
What it is
Build your own call menu, add AI per branch
AI answers every call, no menu
Full phone system for teams
Rigid menu, no AI, no analytics
Best for
Businesses that want control
Simple FAQ-heavy businesses
Multi-agent sales/support
Large enterprises with frozen tech stacks
Double Menu
Goodcall
Aircall
Rosie AI
Type
Visual IVR builder
AI receptionist
Cloud PBX
AI receptionist
Setup
Self-serve, 10 min
Self-serve; setup varies
Self-serve; 3-seat minimum
30 min
Minimum cost
€19/mo
$79/mo
$90/mo
$49/mo
IVR builder
Visual
✕
Basic
✕
AI
Optional branches
Mandatory
Usage add-on
Mandatory
Emergency routing
First keypress
✕
Requires configuration
✕
Booking
✕
✕
$149/mo
SMS
✕
Included (not IVR triggered)
$149/mo
Recordings
✕
EU hosting
✕
Partial
✕
Multi-location
+€19/location
$/agent × location
$/seat × location
$999+/mo
All pricing verified May 2026. Verify live before making purchasing decisions.